What Is It?
Campaign Monitor - Email marketing software used to create, send, track and manage email campaigns.
There is a specific purpose for Campaign Monitor, please review the table below to see which email list management software best fits your need.
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Outlook
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ListServ
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Campaign Monitor
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Target Audience
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Small groups
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Owner managed list
Banner Fed-list
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Owner Managed list
(CAN-SPAM Compliant)
Banner-fed lists:
schools
programs
all-employees
all-students
all-faculty
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Mailing Content Types
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Personal non-formal messages
Pre-Configured Outlook Templates provided by DMC
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Manually Managed Distribution Lists
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Promotional emails
Invitations
Where Data-Measurement, CTAs and desired positive behaviors are warranted
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Restrictions
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No prospective students or Alumni communications as they go through SLATE
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No prospective students or Alumni communications as they go through SLATE
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No prospective students or Alumni communications as they go through EMG/AE's SLATE
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Mailing List Types
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Personal Distribution List
ListServ List
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ListServ
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Properly formatted excel lists imported to Campaign Monitor
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Who Is Eligible to Use It?
Marketing focused staff
Where Can I Get It?
Submit a request for training and access to DMC.
How Much Does It Cost?
Free